Destination Marketing for Product Marketing- MyAssignmenthelp.com

Question: Discuss about theDestination Marketingfor Product Marketing. Answer: Introduction: Destination marketing is a renowned term in the marketing industry that refers to a process by which a state, any town or city is promoted to increase the number of the visitor on that place. It can be defined a form of tourism advertisement for a particular place (Dwyer et al. 2014). The following article is discussing about the destination marketing. It has enlightened various aspects of destination marketing. It has concentrated on Srilanka as a subject of destination marketing. The article has provided a vivid concept of destination marketing. Literature Review: According to many reports, Destination marketing is a subset of tourism advertisement. It aims at influencing people to visit any place, town and city (Line Runyan, 2014). Some analysts have distinguished product marketing from destination marketing. They have stated further that the in product marketing, favorite products of the consumers are often delivered via distribution channel. However, in case of destination marketing, consumers are moved to other places. According to some reports, destination marketing has put a significant impact on the growth of the tourism industry of various countries (Marine-Roig Clav, 2015). The growth of destination marketing has transformed the scenario of the tourism industry of several countries. Eventually it has fostered the financial growth of those countries. The primary objective of the destination marketing is to draw the attention of large number of explorers towards any destination. According to some reports, every tourism industry wants to ensure that their potential consumers are interested in the place. The organizational managementt of various tourism industry use destination marketing as the key tool to promote any rural destination (Pike Page, 2014). Branding Destination Marketing: Destination branding signifies the most important aspect of a particular destination. The aim of the destination marketing is to attract large number of travel lovers towards the tourist destination. According to some reports destination marketing provides transparent picture about a tourist destination to the explorers. Tourism industries often communicate about the special offers they are providing to the consumers for visit that particular destination. The concept of branding plays crucial role in marketing any product or service (Wang, Li Li, 2013). Visioning In Destination Marketing: Visioning plays crucial role to influence stakeholders. It is highly responsible for attracting maximum number of tourists towards the destination. It encourages participating in the development of the tourist destination. According to some analysts, destination marketing is important for giving a clear overview of the tourist destination. Visioning of destination marketing includes the planning based on which the tourism industry must develop in that particular area. Visioning encourages stakeholders to participate in the development of a specific place to transform it into a tourist destination and grab attention of the large number of people from every corner of the world (Yang, Pan Song, 2014). Positioning in Destination Marketing: Position is a key element of the marketing communication. The primary objective of the positioning is to put a significant impact among the potential consumers. It defines various features of the tourist destination to the consumers. It aims at distinguishing that specific place from other places (Webster Ivanov, 2014). Branding of Tourism Srilanka: Trincomalee is one of the coastal areas of Srilanka. It is located 264 away from Colombo. This place is not renowned among the tourists. This place is considered as one of the most beautiful places of Srilanka. This place is very close to nature. The city is divided into inner and outer harbors. In Trincomalee Tamil is mostly spoken by the local natives. The beaches of Trincomalee are accessible for all kind of sea crafts in all weather (Buultjens, Ratnayake Gnanapala, 2016). Target Market: The target market of the Srilanka tourism industry is the travelers who want to escape from the busy schedule and spend some leisure time in a peaceful destination. Explorers who love scenic beauty are the target market of tourism industry of Srilanka. Visioning of Tourism Srilanka: The vision of tourism Srilanka is to attract travelers from every corner of the world and develop the tourism infrastructure as well as financial infrastructure of the country. The tourism industry of Srilanka is looking for investors who can provide sufficient financial support to establish a better future for the tourism industry of Srilanka. The tourism industry of Srilanka aims at improving the quality of their service and improves the tourism infrastructure of the country to attract more potential consumers. Positioning of Tourism Srilanka: The positioning of Trincomalee is its attractive features. The scenic beauty of Trincomalee has capability to draw the attention of explores. People can enjoy sea life of Trincomalee. They can enjoy the beauty of the sea and forest parks. However, the visitors can face congestion during peak hours (Hays, Page Buhalis, 2013). Recommendation: The government of Srilanka must pay close attention to improve the quality of their service and products. They must improve the communication and transportation system of the city to offer more efficient service to the tourists. In order to provide more excellent experience t the visitors, the local government must maintain the atmosphere of the beach and must avoid all kind of practice that can increase the rate of pollution in the environment. They must encourage local art and craft to improve the quality, so it can attract more visitors. Conclusion: As per the previous discussion it can e concluded that destination marketing plays crucial role in the development of financial infrastructure of every country. It works as a tool to draw the attention of large number of consumers towards a specific destination. The development of the economic infrastructure of every country is highly dependent on the tourism industry. Destination marketing acts as a tourism advertisement to grab e attention of the travelers towards a particular city, town or any rural area. Srilanka tourism industry must pay some close attention to improve quality of their tourism service. Reference: Buultjens, J. W., Ratnayake, I., Gnanapala, W. A. C. (2016). Post-conflict tourism development in Sri Lanka: implications for building resilience.Current Issues in Tourism,19(4), 355-372. Dwyer, L., Pham, T., Forsyth, P., Spurr, R. (2014). 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Transforming competitiveness into economic benefits: Does tourism stimulate economic growth in more competitive destinations?.Tourism Management,40, 137-140. Yang, Y., Pan, B., Song, H. (2014). Predicting hotel demand using destination marketing organizations web traffic data.Journal of Travel Research,53(4), 433-447.